Helping Online Customers Decide through Web Personalization

  • Authors:
  • Sung Ho Ha

  • Affiliations:
  • -

  • Venue:
  • IEEE Intelligent Systems
  • Year:
  • 2002

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Abstract

The Web-based personalization system proposed here uses both collaborative filtering and Web usage mining to give online shoppers the personalized recommendations they need to purchase products in more intelligently.