WindOwls-Adaptive system for the integration of recommendation methods in e-commerce

Authors:
Przemysław Kazienko;Paweł Kołodziejski
Affiliations:
Institute of Applied Informatics, Wrocław University of Technology, Wrocław, Poland;Institute of Applied Informatics, Wrocław University of Technology, Wrocław, Poland
Venue:
AWIC'05 Proceedings of the Third international conference on Advances in Web Intelligence
Year:
2005

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Abstract

WindOwls, the new hybrid system of personalized product recommendation in e-commerce, by integrating various methods, is presented in the paper. Each e-commerce user has assigned their own weights corresponding to particular methods. Due to the permanent and personalized adaptation of these weights, WindOwls can adjust the influence of individual methods. Testing implementation and evaluation of recommendation efficiency are also described.