Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
An entropy approach to unintrusive targeted advertising on the Web
Proceedings of the 9th international World Wide Web conference on Computer networks : the international journal of computer and telecommunications netowrking
Multi-Agent Systems: An Introduction to Distributed Artificial Intelligence
Multi-Agent Systems: An Introduction to Distributed Artificial Intelligence
Personalised Advertising — Exploiting the Distributed User Profile
BT Technology Journal
Efficient scheduling of Internet banner advertisements
ACM Transactions on Internet Technology (TOIT)
Targeted advertising on the Web with inventory management
Interfaces - Wagner prize papers
Integration of Relational Databases and Web Site Content for Product and Page Recommendation
IDEAS '04 Proceedings of the International Database Engineering and Applications Symposium
Fuzzy Web Ad Selector Based on Web Usage Mining
IEEE Intelligent Systems
Marketing Science
ROSA: multi-agent system for web services personalization
AWIC'03 Proceedings of the 1st international Atlantic web intelligence conference on Advances in web intelligence
WindOwls-Adaptive system for the integration of recommendation methods in e-commerce
AWIC'05 Proceedings of the Third international conference on Advances in Web Intelligence
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Filtering of web recommendation lists using positive and negative usage patterns
KES'07/WIRN'07 Proceedings of the 11th international conference, KES 2007 and XVII Italian workshop on neural networks conference on Knowledge-based intelligent information and engineering systems: Part III
Increasing website conversions using content repetitions with different levels of persuasion
ACIIDS'13 Proceedings of the 5th Asian conference on Intelligent Information and Database Systems - Volume Part II
Radigost: Interoperable web-based multi-agent platform
Journal of Systems and Software
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The main aim of a personalized advertising system is to provide advertisements, which are most suitable for the given anonymous user navigating the web site. To achieve this goal, many sources of data are processed in one coherent vector space: the advertisers' and publisher's web site content, sessions of former users from the past, the history of clicks on banners and the current user behavior as well as the advertising policy promoting certain campaigns. The multi-agent system running mostly on the publisher site is introduced to organize personalized advertising. Each cooperating agent is responsible for a separate, specific task: web content and usage mining, click-through data exploration, user monitoring, advertisement recommendation and management.