Fuzzy sets and fuzzy logic: theory and applications
Fuzzy sets and fuzzy logic: theory and applications
Fuzzy Reasonings and Its Applications
Fuzzy Reasonings and Its Applications
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
The rise of intrusive online advertising and the response of user experience research at Yahoo!
CHI '04 Extended Abstracts on Human Factors in Computing Systems
On the impact of sequence and time in rich media advertising
MM '09 Proceedings of the 17th ACM international conference on Multimedia
Fuzzy Modeling and Control
Integration of collective knowledge in fuzzy models supporting web design process
ICCCI'11 Proceedings of the Third international conference on Computational collective intelligence: technologies and applications - Volume Part II
Analysis of multiplayer platform users activity based on the virtual and real time dimension
SocInfo'11 Proceedings of the Third international conference on Social informatics
Buyer behavior adaptation based on a fuzzy logic controller and prediction techniques
Fuzzy Sets and Systems
Multi-agent system for web advertising
KES'05 Proceedings of the 9th international conference on Knowledge-Based Intelligent Information and Engineering Systems - Volume Part II
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A user's behavior on a website is usually based on a sequence of loaded pages and repetition of content and this is a natural part of communication with a website. Changes of persuasion on a user between repetitions can lead to the increased number of interactions expected by a website operator but can affect user experience as well. In this paper we propose the modeling of the parameters of objects used in repetitions based on the fuzzy inference system towards increased conversions with limited negative impact on a user.