High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
ACM Transactions on Computer-Human Interaction (TOCHI)
VideoSense: towards effective online video advertising
Proceedings of the 15th international conference on Multimedia
CHI '08 Extended Abstracts on Human Factors in Computing Systems
Persuading users to perform follow-on tasks: an initial case study
ECCE '08 Proceedings of the 15th European conference on Cognitive ergonomics: the ergonomics of cool interaction
VideoSense: a contextual in-video advertising system
IEEE Transactions on Circuits and Systems for Video Technology
Malicious interface design: exploiting the user
Proceedings of the 19th international conference on World wide web
Smart marketing or bait & switch: competitors' brands as keywords in online advertising
Proceedings of the 4th workshop on Information credibility
Increasing website conversions using content repetitions with different levels of persuasion
ACIIDS'13 Proceedings of the 5th Asian conference on Intelligent Information and Database Systems - Volume Part II
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Over the past five years, online advertising has shifted dramatically toward much greater levels of intrusiveness in an effort to increase advertising effectiveness. Advances in user experience through good design or improvements in usability in many products have been tarnished by forms of online advertising that have become increasingly annoying to users. Since advertising is often the primary source of revenue for many products, user experience design and research teams have had to accept online advertising as a "design constraint," with little influence on the advertising format selected. Here, we describe the emergence of a new user experience research role and our ongoing effort at Yahoo! to understand the nature and negative impacts of online advertising on user experience, with the goal of feeding this knowledge into the decision making process for ad formats, ad characteristics, and where ads are best placed within the Yahoo! network.