Split menus: effectively using selection frequency to organize menus
ACM Transactions on Computer-Human Interaction (TOCHI)
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Visual search and mouse-pointing in labeled versus unlabeled two-dimensional visual hierarchies
ACM Transactions on Computer-Human Interaction (TOCHI)
Designing online banner advertisements: should we animate?
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Automatic removal of advertising from web-page display
Proceedings of the 2nd ACM/IEEE-CS joint conference on Digital libraries
Homepage Usability: 50 Websites Deconstructed
Homepage Usability: 50 Websites Deconstructed
The rise of intrusive online advertising and the response of user experience research at Yahoo!
CHI '04 Extended Abstracts on Human Factors in Computing Systems
How do Web users respond to non-banner-ads animation? The effects of task type and user experience
Journal of the American Society for Information Science and Technology
Validating the use and role of visual elements of web pages in navigation with an eye-tracking study
Proceedings of the 17th international conference on World Wide Web
Getting the message across: visual attention, aesthetic design and what users remember
Proceedings of the 7th ACM conference on Designing interactive systems
Persuading users to perform follow-on tasks: an initial case study
ECCE '08 Proceedings of the 15th European conference on Cognitive ergonomics: the ergonomics of cool interaction
Display Blindness: The Effect of Expectations on Attention towards Digital Signage
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Inferring search behaviors using partially observable Markov (POM) model
Proceedings of the third ACM international conference on Web search and data mining
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Investigating user attention and interest in websites
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction
An eye tracking study of how pictures influence online reading
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction - Volume Part II
Text Advertising Blindness: The New Banner Blindness?
Journal of Usability Studies
Integration of collective knowledge in fuzzy models supporting web design process
ICCCI'11 Proceedings of the Third international conference on Computational collective intelligence: technologies and applications - Volume Part II
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part IV
The effect of banner animation on fixation behavior and recall performance in search tasks
Computers in Human Behavior
Study of Polynomial Mapping Functions in Video-Oculography Eye Trackers
ACM Transactions on Computer-Human Interaction (TOCHI)
Maximizing revenue from strategic recommendations under decaying trust
Proceedings of the 21st ACM international conference on Information and knowledge management
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
The influence of banner placement and navigation style on the recognition of advertisement banners
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
International Journal of Electronic Commerce
Predicting whether users view dynamic content on the world wide web
ACM Transactions on Computer-Human Interaction (TOCHI)
Mobile advertising: evaluating the effects of animation, user and content relevance
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the 22nd international conference on World Wide Web
Do not embarrass: re-examining user concerns for online tracking and advertising
Proceedings of the Ninth Symposium on Usable Privacy and Security
Banner positioning in the masthead area of online newspapers: an eye tracking study
Proceedings of the 14th International Conference on Computer Systems and Technologies
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The seeming contradiction between “banner blindness” and Web users' complaints about distracting advertisements motivates a pair of experiments into the effect of banner ads on visual search. Experiment 1 measures perceived cognitive workload and search times for short words with two banners on the screen. Four kinds of banners were examined: (1) animated commercial, (2) static commercial, (3) cyan with flashing text, and (4) blank. Using NASA's Task Load Index, participants report increased workload under flashing text banners. Experiment 2 investigates search through news headlines at two levels of difficulty: exact matches and matches requiring semantic interpretation. Results show both animated and static commercial banners decrease visual search speeds. Eye tracking data reveal people rarely look directly at banners. A post hoc memory test confirms low banner recall and, surprisingly, that animated banners are more difficult to remember than static look-alikes. Results have implications for cognitive modeling and Web design.