The media equation: how people treat computers, television, and new media like real people and places
An empirical study of attending and comprehending multimedia presentations
MULTIMEDIA '96 Proceedings of the fourth ACM international conference on Multimedia
Providing advice for multimedia designers
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Separating the swarm: categorization methods for user sessions on the web
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Designing online banner advertisements: should we animate?
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Locating the Primary Attention Focus of the User
VCHCI '93 Proceedings of the Vienna Conference on Human Computer Interaction
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Banner ads hinder visual search and are forgotten
CHI '04 Extended Abstracts on Human Factors in Computing Systems
High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
ACM Transactions on Computer-Human Interaction (TOCHI)
The validity of the stimulated retrospective think-aloud method as measured by eye tracking
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Do we need eye trackers to tell where people look?
CHI '06 Extended Abstracts on Human Factors in Computing Systems
Cognitive strategies for the visual search of hierarchical computer displays
Human-Computer Interaction
Getting the message across: visual attention, aesthetic design and what users remember
Proceedings of the 7th ACM conference on Designing interactive systems
An exploratory study of tag-based visual interfaces for searching folksonomies
Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
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Users' attention was investigated by eye tracking, combined with reported rating of areas of interest, and free recall memory of six operational websites. The sites differed in the pattern of fixations recorded depending on their layout structure. Fixation durations and areas of interest were generally correlated but exceptions were present in both directions. The sites which were rated more attractive overall had an open layout and high density fixations on animations. The sites which were preferred overall had column layout, and content with brand seemed to be the more important determinants for preference. Fixation densities were closely related to reported user interest for 4/6 sites but not for two e-commerce sites. Reported attention, positive memory and overall preference were weakly related.