Designing visual interfaces: communication oriented techniques
Designing visual interfaces: communication oriented techniques
Visual attention to repeated internet images: testing the scanpath theory on the world wide web
ETRA '02 Proceedings of the 2002 symposium on Eye tracking research & applications
Trials and tribulations of using an eye-tracking system
CHI '00 Extended Abstracts on Human Factors in Computing Systems
The determinants of web page viewing behavior: an eye-tracking study
Proceedings of the 2004 symposium on Eye tracking research & applications
Investigating user attention and interest in websites
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction
Low cost vs. high-end eye tracking for usability testing
CHI '11 Extended Abstracts on Human Factors in Computing Systems
Eye tracking within the packaging design workflow: interaction with physical and virtual shelves
Proceedings of the 1st Conference on Novel Gaze-Controlled Applications
A descriptive model of visual scanning
Proceedings of the 3rd BELIV'10 Workshop: BEyond time and errors: novel evaLuation methods for Information Visualization
Visual scanning as a reference framework for interactive representation design
Information Visualization - Special issue on Evaluation for Information Visualization
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We investigated the validity of two low-cost alternatives to state-of-the-art eye tracking technology: 1) prompting users to report from memory on their own eye movements, and 2) asking experienced web designers to predict the eye movements of a typical user. Users could reliably remember 70 % of the web elements they had actually seen. Web designers could only predict 46 % of the elements typically seen. Users were not particularly good at remembering the order of their fixations. We discuss how to further improve the validity of self-reported gaze patterns and suggest new areas that it may be used in.