Proceedings of the 20th annual international conference on Computer documentation
Banner ads hinder visual search and are forgotten
CHI '04 Extended Abstracts on Human Factors in Computing Systems
International Journal of Human-Computer Studies
High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
ACM Transactions on Computer-Human Interaction (TOCHI)
A method and advisor tool for multimedia user interface design
International Journal of Human-Computer Studies
Current practice in measuring usability: Challenges to usability studies and research
International Journal of Human-Computer Studies
How do Web users respond to non-banner-ads animation? The effects of task type and user experience
Journal of the American Society for Information Science and Technology
Communications of the ACM - Alternate reality gaming
Getting the message across: visual attention, aesthetic design and what users remember
Proceedings of the 7th ACM conference on Designing interactive systems
Computers and Industrial Engineering
CHI '10 Extended Abstracts on Human Factors in Computing Systems
Investigating user attention and interest in websites
INTERACT'07 Proceedings of the 11th IFIP TC 13 international conference on Human-computer interaction
Assessing interaction styles in web user interfaces
INTERACT'05 Proceedings of the 2005 IFIP TC13 international conference on Human-Computer Interaction
The effect of banner animation on fixation behavior and recall performance in search tasks
Computers in Human Behavior
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach
International Journal of Electronic Commerce
Predicting whether users view dynamic content on the world wide web
ACM Transactions on Computer-Human Interaction (TOCHI)
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A common medium for advertising on the Internet is the use of banner ads. This study investigates recall and recognition of animated banner advertisements in an attempt to identify design guidelines. It was hypothesized that animation would increase recall and recognition of novel ads by increasing user awareness. No significant relationships were found between the use of animation and ability to recall and recognize banner ads. Results indicate that animation does not enhance user memory of online banner advertisements.