Enhancing program readability and comprehensibility with tools for program visualization
ICSE '88 Proceedings of the 10th international conference on Software engineering
Searching versus browsing in hypertext
Hypermedia
Attention and performance XIV (silver jubilee volume)
An exploratory evaluation of three interfaces for browsing large hierarchical tables of contents
ACM Transactions on Information Systems (TOIS)
Multimedia and comprehension: a cognitive study
Journal of the American Society for Information Science
Developing calendar visualizers for the information visualizer
UIST '94 Proceedings of the 7th annual ACM symposium on User interface software and technology
Information seeking in electronic environments
Information seeking in electronic environments
CHI '95 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Does animation in user interfaces improve decision making?
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Audience engagement in multimedia presentations
ACM SIGMIS Database
Web site usability: a designer's guide
Web site usability: a designer's guide
Internet browsing and searching: user evaluations of category map and concept space techniques
Journal of the American Society for Information Science - Special topic issue: artificial intelligence techniques for emerging information systems applications
Animations to Assist Learning Some Key Computer Science Topics
Journal on Educational Resources in Computing (JERIC)
Applying cartoon animation techniques to graphical user interfaces
ACM Transactions on Computer-Human Interaction (TOCHI)
Designing online banner advertisements: should we animate?
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Design criteria for children's Web portals: the users speak out
Journal of the American Society for Information Science and Technology
From adaptive hypertext to personalized web companions
Communications of the ACM - The Adaptive Web
Stochastic modeling of usage patterns in a Web-based information system
Journal of the American Society for Information Science and Technology
Basic Business Statistics: Concepts and Applications
Basic Business Statistics: Concepts and Applications
Visualizing and tracking the growth of competing paradigms: two case studies
Journal of the American Society for Information Science and Technology
International Journal of Human-Computer Studies - Special issue: Interactive graphical communication
International Journal of Human-Computer Studies - Notification user interfaces
Engagement in Multimedia Training Systems
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
Effects of scent and breadth on use of site-specific search on e-commerce Web sites
ACM Transactions on Computer-Human Interaction (TOCHI)
A model for notification systems evaluation—assessing user goals for multitasking activity
ACM Transactions on Computer-Human Interaction (TOCHI)
Journal of the American Society for Information Science and Technology - Special issue: Part II: Information seeking research
Relevance for browsing, relevance for searching
Journal of the American Society for Information Science and Technology
High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
ACM Transactions on Computer-Human Interaction (TOCHI)
Summary in context: Searching versus browsing
ACM Transactions on Information Systems (TOIS)
Collaborative business engineering with animated electronic meetings
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Cognitive Neuroscience
Relationship of blink, affect, and usability of graph reading tasks
Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human
The influence of product integration on online advertising effectiveness
Electronic Commerce Research and Applications
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Prior research on Web animation typically focuses on banner ads, where the findings suggest that users are capable of ignoring the animation when performing online tasks. Research on non-banner-ads animation (e.g., animation applied to the main content of an e-commerce Web site), however, is relatively scarce with inconclusive results. We propose that the effects of non-banner-ads animation are moderated by task type and the Web user's experience with the animation. Drawing upon divided attention theories, especially the central capacity theory, this research investigates the effects of non-banner-ads animation on Web users' clicking behavior, task performance, and perceptions through an online shopping experiment. The results show that non-banner-ads animation does attract Web users' attention, with the animated item more likely to be clicked first and also more likely to be purchased when users are performing browsing tasks. Meanwhile, Web users' task performance and perceptions are negatively affected in the presence of animation. Moreover, the negative effects of animation on task performance are greater in browsing tasks than in searching tasks. Finally, experience can help Web users to reduce the distraction from animation and is more effective when users are engaged in searching tasks than when they are engaged in browsing tasks. © 2007 Wiley Periodicals, Inc.