High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
ACM Transactions on Computer-Human Interaction (TOCHI)
Pervasive '08 Proceedings of the 6th International Conference on Pervasive Computing
Situated public news and reminder displays
AmI'07 Proceedings of the 2007 European conference on Ambient intelligence
Ambient influence: can twinkly lights lure and abstract representations trigger behavioral change?
Proceedings of the 12th ACM international conference on Ubiquitous computing
Requirements and design space for interactive public displays
Proceedings of the international conference on Multimedia
Enhancing interactive public displays with social networking services
Proceedings of the 9th International Conference on Mobile and Ubiquitous Multimedia
Proceedings of the International Conference on Management of Emergent Digital EcoSystems
Audience behavior around large interactive cylindrical screens
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The role of dynamic digital menu boards in consumer decision making
CHI '11 Extended Abstracts on Human Factors in Computing Systems
Exploring the design space for situated glyphs to support dynamic work environments
Pervasive'11 Proceedings of the 9th international conference on Pervasive computing
Reflections on the long-term use of an experimental digital signage system
Proceedings of the 13th international conference on Ubiquitous computing
Information to go: exploring in-situ information pick-up "in the wild"
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part II
Real world responses to interactive gesture based public displays
Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia
Digifieds: insights into deploying digital public notice areas in the wild
Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia
FunSquare: first experiences with autopoiesic content
Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia
Beyond interaction: tools and practices for situated publication in display networks
Proceedings of the 2012 International Symposium on Pervasive Displays
Designing application stores for public display networks
Proceedings of the 2012 International Symposium on Pervasive Displays
How to evaluate public displays
Proceedings of the 2012 International Symposium on Pervasive Displays
Intelligent advertising framework for digital signage
Proceedings of the 18th ACM SIGKDD international conference on Knowledge discovery and data mining
Pervasive'12 Proceedings of the 10th international conference on Pervasive Computing
Proceedings of the 7th Nordic Conference on Human-Computer Interaction: Making Sense Through Design
Designing "interacting places" for a student community using a communicative ecology approach
Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia
Proceedings of the 4th Media Architecture Biennale Conference: Participation
Overcoming interaction blindness through curiosity objects
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Exploring the effects of space and place on engagement with an interactive installation
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Agora2.0: enhancing civic participation through a public display
Proceedings of the 6th International Conference on Communities and Technologies
ACM Transactions on Computer-Human Interaction (TOCHI) - Special Issue of “The Turn to The Wild”
Conveying interactivity at an interactive public information display
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
OpenWindow: citizen-controlled content on public displays
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
Proceedings of the 2013 ACM international joint conference on Pervasive and ubiquitous computing
Digital menu boards as influencer for healthy eating
HCI'13 Proceedings of the 15th international conference on Human-Computer Interaction: users and contexts of use - Volume Part III
Gelatine: making coworking places gel for better collaboration and social learning
Proceedings of the 25th Australian Computer-Human Interaction Conference: Augmentation, Application, Innovation, Collaboration
Measuring interactivity at an interactive public information display
Proceedings of the 25th Australian Computer-Human Interaction Conference: Augmentation, Application, Innovation, Collaboration
Using mobile devices to enable visual multiplexing on public displays: three approaches compared
Proceedings of the 12th International Conference on Mobile and Ubiquitous Multimedia
Optimal keyword auctions for optimal user experiences
Decision Support Systems
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In this paper we show how audience expectations towards what is presented on public displays can correlate with their attention towards these displays. Similar to the effect of Banner Blindness on the Web, displays for which users expect uninteresting content (e.g. advertisements) are often ignored. We investigate this effect in two studies. In the first, interviews with 91 users at 11 different public displays revealed that for most public displays, the audience expects boring advertisements and so ignores the displays. This was exemplified by the inclusion of two of our own displays. One, the iDisplay, which showed information for students, was looked at more often than the other (MobiDiC) which showed coupons for shops. In a second study, we conducted repertory grid interviews with 17 users to identify the dimensions that users believe to influence whether they look at public displays. We propose possible solutions to overcome this "Display Blindness" and increase audience attention towards public displays.