Display Blindness: The Effect of Expectations on Attention towards Digital Signage
Pervasive '09 Proceedings of the 7th International Conference on Pervasive Computing
Looking glass: a field study on noticing interactivity of a shop window
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Content sharing on public screens: experiences through iterating social and spatial contexts
Proceedings of the 24th Australian Computer-Human Interaction Conference
Cognitive effects of interactive public display applications
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
Conveying interactivity at an interactive public information display
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
GPS lens: GPS based controlling of pointers on large-scale urban displays using mobile devices
Proceedings of the 2nd ACM International Symposium on Pervasive Displays
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Public Information Displays (PIDs) have only recently begun to support user interaction. Traditionally, such displays have been static and non-interactive, and past research has shown that users of such displays (both non-interactive and interactive) are often oblivious to them; a term commonly known as 'display blindness'. In this paper, we describe the results from a field study that was conducted on a gesture-based PID, to observe interactivity with the display over a number of different experiment conditions. Over a period of 120 days, a total of 2,468 people approached the display. Results show that 71% proceeded to face the display, and from this, 62% of these people proceeded to interact with the display, with average interaction sessions lasting 28 seconds. Results from this study provide valuable insight into interaction sessions with interactive PIDs, as well as an essential baseline for future studies into PID interactivity.