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The success of the Mobile Web is driven by the combination of novel Web-based services with the diffusion of advanced mobile devices that require personalization, location-awareness and content adaptation. The evolutionary trend of the Mobile Web workload places unprecedented strains on the server infrastructure of the content provider at the level of computational and storage capacity, to the extent that the technological improvements at the server and client level may be insufficient to face some resource requirements of the future Mobile Web scenario. This paper presents a twofold contribution. We identify some performance bottlenecks that can limit the performance of future Mobile Web, and we propose and evaluate novel resource management strategies. They aim to address computational requirements through a pre-adaptation of the most popular resources even in the presence of irregular access patterns and short resource lifespan that will characterize the future Mobile Web. We investigate a large space of alternative workload scenarios. Our analysis allows to identify when the proposed resource management strategies are able to satisfy the computational requirements of future Mobile Web, and even some conditions where further research is necessary.