The influence of individual differences on skill in end-user computing
Journal of Management Information Systems
Assessing IT usage: the role of prior experience
MIS Quarterly
The psychological origins of perceived usefulness and ease-of-use
Information and Management
Extending the TAM for a World-Wide-Web context
Information and Management
Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
Hypermedia and Learning: Who Guides Whom? (Invited Paper)
ICCAL '89 Proceedings of the 2nd International Conference on Computer Assisted Learning
Computer-mediated knowledge sharing and individual user differences: an exploratory study
European Journal of Information Systems
Current practice in measuring usability: Challenges to usability studies and research
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies
Information and Management
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
Perceived versus actual computer-email-web fluency
Computers in Human Behavior
The Internet knowledge (iKnow) measure
Computers in Human Behavior
Web Documents' Cultural Masculinity and Femininity
Journal of Management Information Systems
Personality and motivations associated with Facebook use
Computers in Human Behavior
Virtual communities: A marketing perspective
Decision Support Systems
Task-technology fit and user acceptance of online auction
International Journal of Human-Computer Studies
Does the technology acceptance model predict actual use? A systematic literature review
Information and Software Technology
The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation
Computers in Human Behavior
Make new friends or keep the old: Gender and personality differences in social networking use
Computers in Human Behavior
Analyzing the Influence of Web Site Design Parameters on Web Site Usability
Information Resources Management Journal
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Web users are now a mixture of consumer and web designer. As such, the context within which we are socialized about the web - as both male and female users - moderates the relationship between what we think we know about it and its usability to complete tasks. With online survey data from 2077 web users, we empirically examine the relationship between user perceptions of web knowledge (our confidence in what we think we know) and user beliefs about usability of the web (how easy and useful we believe it to be). We include a user's sex and their website design experience as important moderators on this relationship. Results show a positive relationship between perceived web knowledge and web usability, and under the context of website design experience, more value is placed on the utility of the web, rather than on its ease of use. This moderation effect is stronger for female than it is for male web users. In summary, users with more confidence in their knowledge are more oriented towards the utility of the web than how easy it is to harvest that utility. Our work contributes to an understanding of the influence of the usage context within which the knowledge and beliefs of male and female users are socialized about web technology.