The effects of cash, electronic, and paper gift certificates as respondent incentives for a web-based survey of technologically sophisticated respondents

Authors:
Jeremy P. Birnholtz;Daniel B. Horn;Thomas A. Finholt;Sung Joo Bae
Affiliations:
University of Michigan, School of Information;University of Michigan, School of Information;School of Information, University of Michigan;School of Information, University of Michigan
Venue:
Social Science Computer Review
Year:
2004

Citing 4
Cited 8

The sciences of the artificial (3rd ed.)

The sciences of the artificial (3rd ed.)
Spam!

Communications of the ACM
Markets for attention: will postage for email help?

CSCW '02 Proceedings of the 2002 ACM conference on Computer supported cooperative work
Prepaid and promised incentives in web surveys: an experiment

Social Science Computer Review

Drop Downs and Scroll Mice: The Effect of Response Option Format and Input Mechanism Employed on Data Quality in Web Surveys

Social Science Computer Review
Matching the Message to the Medium

Social Science Computer Review
Understanding developer and manager perceptions of function points and source lines of code

Journal of Systems and Software
Factors affecting response rates of the web survey: A systematic review

Computers in Human Behavior
Improving retention rate and response quality in Web-based surveys

Computers in Human Behavior
Perceptions of web knowledge and usability: When sex and experience matter

International Journal of Human-Computer Studies
Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs in a Web Survey of University Faculty

Social Science Computer Review
The adoption of software measures: A technology acceptance model (TAM) perspective

Information and Management

Quantified Score

Hi-index	0.00

Visualization

Abstract

An experiment was conducted to determine the effectiveness of three invitation and incentive combinations in a web-based survey. A stratified convenience sample of 434 researchers who were target users of a collaboratory for earthquake engineering was randomly divided into three experimental conditions: (a) a $5 bill sent with the survey instructions via first class mail, (b) a $5 gift certificate code to Amazon.com sent with the survey instructions via first-class mail, or (c) a $5 gift certificate code to Amazon.com sent with the survey instructions via e-mail. Overall response was 43%. Results show that $5 bills led to significantly higher response rates than either gift certificate condition (57% for cash vs. 36% for the two gift certificate conditions, χ2(1)=9.3, p