Matching the Message to the Medium

  • Authors:
  • Casey A. Klofstad;Shelley Boulianne;Danna Basson

  • Affiliations:
  • University of Miami;University of Wisconsin;Mathematica Policy Research, Inc.

  • Venue:
  • Social Science Computer Review
  • Year:
  • 2008

Quantified Score

Hi-index 0.00

Visualization

Abstract

This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality.