Factors affecting response rates of the web survey: A systematic review

Authors:
Weimiao Fan;Zheng Yan
Affiliations:
Department of Educational and Counseling Psychology, School of Education, State University of New York at Albany, Albany, NY 12222, USA;Department of Educational and Counseling Psychology, School of Education, State University of New York at Albany, Albany, NY 12222, USA
Venue:
Computers in Human Behavior
Year:
2010

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Abstract

The lower response rate in web surveys has been a major concern for survey researchers. The literature has sought to identify a wide variety of factors that affect response rates in web surveys. In this article, we developed a conceptual model of the web survey process and use the model to systematically review a wide variety of factors influencing the response rate in the stage of survey development, survey delivery, survey completion, and survey return. Practical suggestion and future research directions on how to increase the response rate are discussed.