Communications of the ACM
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Do online reviews affect product sales? The role of reviewer characteristics and temporal effects
Information Technology and Management
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Electronic Commerce Research and Applications
Can Brand Reputation Improve the Odds of Being Reviewed On-Line?
International Journal of Electronic Commerce
Electronic Commerce Research and Applications
International Journal of Electronic Commerce
Biased Listing in Electronic Marketplaces: Exploring Its Implications in On-Line Hotel Distribution
International Journal of Electronic Commerce
Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust
International Journal of Electronic Commerce
Effect of Recovery Efforts on Consumer Trust and Loyalty in E-Tail: A Contingency Model
International Journal of Electronic Commerce
Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce
International Journal of Electronic Commerce
Simulating social commerce applied to buyer group pricing, recommendation incentives, and bundling
Proceedings of the 14th Annual International Conference on Electronic Commerce
Value proposition and social proof in online deals: an exploratory study of Groupon.com
Proceedings of the 14th Annual International Conference on Electronic Commerce
Social commerce research: An integrated view
Electronic Commerce Research and Applications
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Social commerce has taken the e-tailing world by storm. Business-to-consumer sites and, more important, intermediaries that facilitate shopping experience, continue to offer more and more innovative technologies to support social interaction among like-minded community members or friends who share the same shopping interests. Among these technologies, reviews, ratings, and recommendation systems have become some of the most popular social shopping platforms due to their ease of use and simplicity in sharing buying experience and aggregating evaluations. This paper studies the effect of electronic word of mouth (eWOM) communication among a closed community of book readers. We studied the entire market of Amazon Shorts e-books, which are digital microproducts sold at a low and uniform price. With the minimal role of price in the buying decision, social discussion via eWOM becomes a collective signal of reputation, and ultimately a significant demand driver. Our empirical study suggests that eWOM can be used to convey the reputation of the product (e.g., the book), the reputation of the brand (i.e., the author), and the reputation of complementary goods (e.g., books in the same category). Until newer social shopping technologies gain acceptance, eWOM technologies should be considered by both e-tailers and shoppers as the first and perhaps primary source of social buying experience.