Structure and evolution of online social networks
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Measurement and analysis of online social networks
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce
International Journal of Electronic Commerce
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
What Drives Social Commerce: The Role of Social Support and Relationship Quality
International Journal of Electronic Commerce
International Journal of Electronic Commerce
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Currently social networks are used by buyers to become more aware of sellers and their goods. Increasingly, they are used with three other market mechanisms: Buyers use social networks to form buyer groups that leverage purchasing power. Sellers incentivize buyers to post recommendations on social media. Sellers or buyers compose compatible items into bundles with increased value and reduced price. In this paper we study the potential effects of social networks on these mechanisms. For comprehensive and consistent coverage, we simulate combinations of these mechanisms, using published metrics for authenticity. Our results show seller profitability increases with the use of social networks applied to all possible combinations.