Small worlds: the dynamics of networks between order and randomness
Small worlds: the dynamics of networks between order and randomness
Complexity - Special isssue: Computational modeling in the social sciences
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
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We examine the effect of information sharing within small world networks. Agents receive a signal correlated with the state of the world (SoW) which is adjusted following discussions with neighbours. If one agent in the network, referred to as an expert, does not engage in social learning (that is they always follow their own signal) then all agents learn the SoW. It is found that volatility in the mean level of expectations varies with changes in the number of experts and the network structure. A trade-off emerges between the level of volatility and the speed at which agents learn of changes to the SoW. A second finding is that certain network structures lead to information cascades.