Graph drawing by force-directed placement
Software—Practice & Experience
Communications of the ACM
Communications of the ACM
Collaborative reputation mechanisms for electronic marketplaces
Decision Support Systems - Special issue for business to business electronic commerce, issues and solutions
Learning Approaches for Detecting and Tracking News Events
IEEE Intelligent Systems
SAINT '03 Proceedings of the 2003 Symposium on Applications and the Internet
Knowledge-sharing and influence in online social networks via viral marketing
Communications of the ACM - Mobile computing opportunities and challenges
PocketLens: Toward a personal recommender system
ACM Transactions on Information Systems (TOIS)
Social Influence and Water Conservation: An Agent-Based Approach
Computing in Science and Engineering
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Visualization of News Distribution in Blog Space
WI-IATW '06 Proceedings of the 2006 IEEE/WIC/ACM international conference on Web Intelligence and Intelligent Agent Technology
A business process context for Knowledge Management
Decision Support Systems
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Identifying opinion leaders in the blogosphere
Proceedings of the sixteenth ACM conference on Conference on information and knowledge management
Enhancing portability with multilingual ontology-based knowledge management
Decision Support Systems
A multilingual knowledge management system: A case study of FAO and WAICENT
Decision Support Systems
Managing knowledge on the Web - Extracting ontology from HTML Web
Decision Support Systems
Development of a method for ontology-based empirical knowledge representation and reasoning
Decision Support Systems
Influential nodes in a diffusion model for social networks
ICALP'05 Proceedings of the 32nd international conference on Automata, Languages and Programming
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Decision Support Systems
Detecting opinion leader dynamically in chinese news comments
WAIM'11 Proceedings of the 2011 international conference on Web-Age Information Management
Decision Support Systems
Expert Systems with Applications: An International Journal
A social appraisal mechanism for online purchase decision support in the micro-blogosphere
Decision Support Systems
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Online social blogs have gained popularity recently. They provide an effective channel for word-of-mouth (WoM) marketing to promote products or service. In WoM marketing, an opinion leader, who is normally more interconnected and has a higher social standing, can deliver product information, provide recommendations, give personal comments, and supplement professional knowledge that help companies to promote their products. Many theories have been put forward about social networks, but few address the issue of opinion leader identification. This study proposes a framework to identify opinion leaders using the information retrieved from blog content, authors, readers, and their relationships, which we call BARR for short. We first build ontology for a marketing product and then collect parameters from BARR to identify ''hot topics'' related to the product. These hot topics are then associated with information disseminators, or opinion leaders. Marketers can use BARR to track blogs written by opinion leaders and identify their opinions to form effective marketing strategies.