HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Working for Free? Motivations for Participating in Open-Source Projects
International Journal of Electronic Commerce
The Economic Leverage of the Virtual Community
International Journal of Electronic Commerce
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
User satisfaction with an internet-based portal: An asymmetric and nonlinear approach
Journal of the American Society for Information Science and Technology
Exploring contributions of public resources in social bookmarking systems
Decision Support Systems
Re-examining perceived ease of use and usefulness
MIS Quarterly
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
Negative online word-of-mouth: Behavioral indicator or emotional release?
Computers in Human Behavior
Hi-index | 0.00 |
The advance of the Internet facilitates consumers to share and exchange consumption-related advice through online consumer reviews. This relatively new form of word-of-mouth communication, electronic word-of-mouth (eWOM) communication, has only recently received significant managerial and academic attention. Many academic studies have looked at the effectiveness of positive eWOM communication, examining the process by which eWOM influences consumer purchasing decisions. eWOM behavior is primarily explained from the individual rational perspective that emphasizes a cost and benefit analysis. However, we felt there was a need for an extensive study that examines consumers' motives for eWOM. In this paper, we focus on the factors that drive consumers to spread positive eWOM in online consumer-opinion platforms. Building on the social psychology literature, we identified a number of key motives of consumers' eWOM intention and developed an associated model. We empirically tested the research model with a sample of 203 members of a consumer review community, OpenRice.com. The model explains 69% of the variance, with reputation, sense of belonging and enjoyment of helping other consumers significantly related to consumers' eWOM intention. The results of this study provide important implications for research and practice.