Brand Loyalty Programs: Are They Shams?
Marketing Science
Third-Party Product Review and Firm Marketing Strategy
Marketing Science
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Generalized Robust Conjoint Estimation
Marketing Science
Marketing Science
Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
Marketing Science
The Impact of Utility Balance and Endogeneity in Conjoint Analysis
Marketing Science
Marketing and Designing Transaction Games
Marketing Science
Generic and Brand Advertising Strategies in a Dynamic Duopoly
Marketing Science
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Despite the invaluable contribution of marketing folks (e.g., making markets work), they fail to enjoy the same freedom of speech as others. This fact is particularly egregious because unlike other groups that can use threats, force, or coercion, marketing folks rely only on speech. Although the U.S. Constitution never mentions commercial speech, the courts invented the concept to censor marketing folks. The cloudy rational was that consumers need special protection from marketing folks (e.g., advertising). Naturally, censorship leads to abuse. Powerful incumbents use censorship covertly against new entrants. Politicians use censorship surreptitiously to promote their own political goals. If consumers need protection, it is certainly from the misleading statements of those with freedom of speech---politicians, attorneys, the news media, and the censors.