Buyer Search Costs and Endogenous Product Design
Marketing Science
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Customizing Promotions in Online Stores
Marketing Science
Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science
Promotional Chat on the Internet
Marketing Science
Predicting On-Line Task Completion with Clickstream Complexity Measures: A Graph-Based Approach
International Journal of Electronic Commerce
Knowledge worker intranet behaviour and usability
International Journal of Business Intelligence and Data Mining
Long Tail Attributes of Knowledge Worker Intranet Interactions
MLDM '07 Proceedings of the 5th international conference on Machine Learning and Data Mining in Pattern Recognition
Handling class imbalance in customer churn prediction
Expert Systems with Applications: An International Journal
Improving consumer quality-efficiency by using simple adaptive feedback in a choice setting
International Journal of Computer Applications in Technology
International Journal of Computer Applications in Technology
Information Sciences: an International Journal
Optimal Internet Media Selection
Marketing Science
Long tails and analysis of knowledge worker intranet browsing behavior
BIS'07 Proceedings of the 10th international conference on Business information systems
A characterization of online browsing behavior
Proceedings of the 19th international conference on World wide web
Enhancement of e-commerce via mobile accesses to the Internet
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Marketing Science
When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM
Management Science
Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
International Journal of Electronic Commerce
Extraction and analysis of knowledge worker activities on intranet
PAKM'06 Proceedings of the 6th international conference on Practical Aspects of Knowledge Management
ACM SIGMETRICS Performance Evaluation Review
Effect of user-generated content on website stickiness: the case of social shopping communities
Proceedings of the 14th Annual International Conference on Electronic Commerce
Semantic Formalization of Cross-Site User Browsing Behavior
WI-IAT '12 Proceedings of the The 2012 IEEE/WIC/ACM International Joint Conferences on Web Intelligence and Intelligent Agent Technology - Volume 01
Goal attainment on long tail web sites: An information foraging approach
Decision Support Systems
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While there is a growing literature on investigating the Internet clickstream data collected for a single site, such datasets are inherently incomplete because they generally do not capture shopping behavior across multiple websites. A customer's visit patterns at one or more other sites may provide relevant information about the timing and frequency of his or her future visit patterns at the site of interest.We develop a stochastic timing model of cross-site visit behavior to understand how to leverage information from one site to help explain customer behavior at another. To this end, we incorporate two sources of association in browsing patterns: one for the observable outcomes (i.e., arrival times) of two timing processes and the other for the latent visit propensities across a set of competing sites. This proposed multivariate timing mixture model can be viewed as a generalization of the univariate exponential-gamma model.In our empirical analysis, we show that a failure to account for both sources of association not only leads to poor fit and forecasts, but also generates systematically biased parameter estimates. We highlight the model's ability to make accurate statements about the future behavior of the "zero class" (i.e., previous nonvisitors to a given site) using summary information (i.e., recency and frequency) from past visit patterns at a competing site.