Towards adaptive Web sites: conceptual framework and case study
WWW '99 Proceedings of the eighth international conference on World Wide Web
Proceedings of the SIGCHI conference on Human Factors in Computing Systems
Communications of the ACM
Using information scent to model user information needs and actions and the Web
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Adaptive educational hypermedia on the web
Communications of the ACM - The Adaptive Web
Hebbian Algorithms for a Digital Library Recommendation System
ICPPW '02 Proceedings of the 2002 International Conference on Parallel Processing Workshops
Modeling Browsing Behavior at Multiple Websites
Marketing Science
Improving consumer quality-efficiency by using simple adaptive feedback in a choice setting
International Journal of Computer Applications in Technology
A feedback control approach to maintain consumer information load in online shopping environments
Information and Management
First impressions count: exploring the importance of website categorisation
International Journal of Computer Applications in Technology
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There have been some recent interests in making websites responsive to the dynamic behaviour of users. We present a method for applying the steps of optimal control theory to internet shopping platforms. The information rate is a state variable to maximise and the rate of change in number of options available to the consumer is our control variable to minimise. We apply optimal control theory to identify the optimal number of options. We specify and solve the necessary and sufficient conditions for the optimal control for a class of objective functions, which gives a nonlinear two-point boundary value problem.