Mining knowledge-sharing sites for viral marketing
Proceedings of the eighth ACM SIGKDD international conference on Knowledge discovery and data mining
Mining Social Networks for Targeted Advertising
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
HT06, tagging paper, taxonomy, Flickr, academic article, to read
Proceedings of the seventeenth conference on Hypertext and hypermedia
Group formation in large social networks: membership, growth, and evolution
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
Analysis of topological characteristics of huge online social networking services
Proceedings of the 16th international conference on World Wide Web
Towards automatic extraction of event and place semantics from flickr tags
SIGIR '07 Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
Measurement and analysis of online social networks
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Flickr tag recommendation based on collective knowledge
Proceedings of the 17th international conference on World Wide Web
Yes, there is a correlation: - from social networks to personal behavior on the web
Proceedings of the 17th international conference on World Wide Web
Planetary-scale views on a large instant-messaging network
Proceedings of the 17th international conference on World Wide Web
Personalized, interactive tag recommendation for flickr
Proceedings of the 2008 ACM conference on Recommender systems
Patterns of influence in a recommendation network
PAKDD'06 Proceedings of the 10th Pacific-Asia conference on Advances in Knowledge Discovery and Data Mining
SBotMiner: large scale search bot detection
Proceedings of the third ACM international conference on Web search and data mining
Proceedings of the 16th ACM SIGKDD international conference on Knowledge discovery and data mining
Individual behavior and social influence in online social systems
Proceedings of the 22nd ACM conference on Hypertext and hypermedia
Camera Brand Congruence and Camera Model Propagation in the Flickr Social Graph
ACM Transactions on the Web (TWEB)
Maximizing revenue from strategic recommendations under decaying trust
Proceedings of the 21st ACM international conference on Information and knowledge management
Hi-index | 0.00 |
Given that my friends on Flickr use cameras of brand X, am I more likely to also use a camera of brand X? Given that one of these friends changes her brand, am I likely to do the same? These are the kind of questions addressed in this work. Direct applications involve personalized advertising in social networks. For our study we crawled a complete connected component of the Flickr friendship graph with a total of 67M edges and 3.9M users. Camera brands and models were assigned to users and time slots according to the model specific meta data pertaining to their images taken during these time slots. Similarly, we used, where provided in a user's profile, information about a user's geographic location and the groups joined on Flickr. Our main findings are the following. First, a pair of friends on Flickr has a significantly higher probability of being congruent, i.e., using the same brand, compared to two random users (27% vs. 19%). Second, the degree of congruence goes up for pairs of friends (i) in the same country (29%), (ii) who both only have very few friends (30%), and (iii) with a very high cliqueness (38%). Third, given that a user changes her camera model between March-May 2007 and March-May 2008, high cliqueness friends are more likely than random users to do the same (54% vs. 48%). Fourth, users using high-end cameras are far more loyal to their brand than users using point-and-shoot cameras, with a probability of staying with the same brand of 60% vs 33%, given that a new camera is bought. Fifth, these "expert" users' brand congruence reaches 66% (!) for high cliqueness friends. To the best of our knowledge this is the first time that the phenomenon of brand congruence is studied for hundreds of thousands of users and over a period of two years.