Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
A mathematical model of the pressure of an extreme ideology on a society
Computers & Mathematics with Applications
Prediction of Information Diffusion Probabilities for Independent Cascade Model
KES '08 Proceedings of the 12th international conference on Knowledge-Based Intelligent Information and Engineering Systems, Part III
Second life: a social network of humans and bots
Proceedings of the 20th international workshop on Network and operating systems support for digital audio and video
Everyone's an influencer: quantifying influence on twitter
Proceedings of the fourth ACM international conference on Web search and data mining
Proceedings of the 20th international conference on World wide web
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User interactions in massively multiplayer online role-playing games (MMORPGs) generate social networks and diffuse user behavior throughout the network. We test the diffusion model in the adoption of a game bot among players connected via goal-oriented communities using real data provided by a major MMORPG company. In the model based on a probabilistic diffusion process, we used expectation maximization to infer the diffusion probability of game bot usage. The experimental results showed that the diffusion model can explain the spread of malicious behavior.