The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
Crowdsourcing user studies with Mechanical Turk
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Human-Computer Interaction
Proceedings of the 2013 conference on Computer supported cooperative work
Voyant: generating structured feedback on visual designs using a crowd of non-experts
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Geographical and organizational distances in enterprise crowdfunding
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Recommending investors for crowdfunding projects
Proceedings of the 23rd international conference on World wide web
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Crowdfunding provides a new opportunity for entrepre-neurs to launch ventures without having to rely on traditional funding mechanisms, such as banks and angel investing. Despite its rapid growth, we understand little about how crowdfunding users build ad hoc online communities to undertake this new way of performing entrepreneurial work. To better understand this phenomenon, we performed a qualitative study of 47 entrepreneurs who use crowdfunding platforms to raise funds for their projects. We identify community efforts to support crowdfunding work, such as providing mentorship to novices, giving feedback on campaign presentation, and building a repository of example projects to serve as models. We also identify where community efforts and technologies succeed and fail at support-ing the work in order to inform the design of crowdfunding support tools and systems.