The perspective of a revised TRAM on social capital building: The case of Facebook usage

Authors:
Changhyun Jin
Affiliations:
-
Venue:
Information and Management
Year:
2013

Citing 7
Cited 2

Technology acceptance model for internet banking: an invariance analysis

Information and Management
The influence of technology readiness on satisfaction and behavioral intentions toward self-service technologies

Computers in Human Behavior
The effect of service employees' technology readiness on technology acceptance

Information and Management
Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation

Information and Management
User acceptance of computer-mediated communication: The SkypeOut case

Expert Systems with Applications: An International Journal
Age differences in online social networking - A study of user profiles and the social capital divide among teenagers and older users in MySpace

Computers in Human Behavior
User acceptance of information technology: toward a unified view

MIS Quarterly

Intention to purchase on social commerce websites across cultures: A cross-regional study

Information and Management
The temporal relationships among habit, intention and IS uses

Computers in Human Behavior

Quantified Score

Hi-index	0.00

Visualization

Abstract

The author explored the factors that affect user's acceptance of Facebook by analyzing data provided in a survey of Facebook users (n=346) using hypotheses based on the Technology Readiness and Acceptance Model (TRAM). In addition, he investigated the role of a revised TRAM on social capital building. Results showed statistically significant support for the hypothesized model, indicating that positive and negative technology readiness (PTR and NTR) play an important role in the formation of perceived ease of use (PEOU), perceived usefulness (PU), and perceived playfulness (PP) as well as in generating the intention to continue using (ICU) Facebook and social capital building. However, NTR did not significantly affect PP. The study also showed that ICU Facebook was mediated by users' PEOU, PU, and PP, and that social capital building was mediated by ICU Facebook. Theoretical and practical implications and limitations are discussed.