Individuals' personal network characteristics and patterns of Facebook use: A social network approach

Authors:
Namkee Park;Seungyoon Lee;Jang Hyun Kim
Affiliations:
Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey Street, Norman, OK 73019, USA;Brian Lamb School of Communication, Purdue University, USA;Department of Communicology, University of Hawaii at Manoa, USA
Venue:
Computers in Human Behavior
Year:
2012

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Abstract

Using the theoretical framework of ego-centric networks, this study examines the associations between the characteristics of both Facebook-specific and pre-existing personal networks and patterns of Facebook use. With data from an ego-network survey of college students, the study discovered that various dimensions of Facebook-specific network characteristics, such as multiplexity, proximity, density, and heterogeneity in race, were positively associated with usage patterns, including time spent on Facebook, posting messages, posting photos, and lurking. In contrast, network characteristics of pre-existing relationships, such as density and heterogeneity in race, were negatively associated with Facebook usage patterns. Theoretical implications and limitations were discussed.