Issues and opinion on structural equation modeling
MIS Quarterly
Perceived critical mass effect on groupware acceptance
European Journal of Information Systems
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
Online privacy control via anonymity and pseudonym: Cross-cultural implications
Behaviour & Information Technology
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
The Continuance of Online Social Networks: How to Keep People Using Facebook?
HICSS '10 Proceedings of the 2010 43rd Hawaii International Conference on System Sciences
A theoretical model of intentional social action in online social networks
Decision Support Systems
Computers in Human Behavior
The links that bind: Uncovering novel motivations for linking on Facebook
Computers in Human Behavior
Facebook as a toolkit: A uses and gratification approach to unbundling feature use
Computers in Human Behavior
It is not for fun: An examination of social network site usage
Information and Management
Gratifications for using CMC technologies: A comparison among SNS, IM, and e-mail
Computers in Human Behavior
Computers in Human Behavior
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In this paper, we draw on an extended Uses and Gratifications Theory (UGT) to explore factors that affect members' continued use intention toward Social Networking Sites (SNSs). We also theorize about the intricate relationships among a variety of UGT constructs. Further, we conduct this research in a global context by comparing SNS use in the United States and Taiwan. Empirical survey data are collected to validate the research model, and several intriguing findings are observed. Our research results indicate that four determinants, i.e., gratifications, perceived critical mass, subjective norms, and privacy concerns, influence SNS users' continuance intention and that regional differences moderate the effects of both gratifications and privacy concerns on continuance intention. Our study makes noticeable contributions to the literature on UGT and SNSs. The findings reported also inform service providers in developing better strategies for member retention.