Communications of the ACM
Building consumer trust online
Communications of the ACM
The Psychology of the Internet
The Psychology of the Internet
Ethics of Information Management
Ethics of Information Management
Privacy in the global e-village
Communications of the ACM - Information cities
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Sharing private information online: the mediator effect of social exchange
Proceedings of the 11th International Conference on Electronic Commerce
Review: Cross-cultural analysis in online community research: A literature review
Computers in Human Behavior
A cross-cultural framework for protecting user privacy in online social media
Proceedings of the 22nd international conference on World Wide Web companion
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Privacy's exact nature needs to reflect the contemporary view of a society. A growing number of online users demand the protection of their personal privacy via anonymity and pseudonym. The efficacy of these two privacy controls in different online environments is unknown. This study applies social psychology theories to explore the relationship between these personal sentiments—authoritative personality, empathy, fear of negative evaluation, self-esteem, and motives of online privacy rights. We conducted a quasi-experiment by manipulating four online environments (personal e-mail exchange, members-only newsgroup, public newsgroup, and online chat room), and three user identification modes (real name, anonymity and pseudonym). More than 600 subjects from the USA and Taiwan participated in the experimental study. The results of path analysis confirm the effects of some personal sentiments on the motives of online privacy rights. The study concludes with theoretical and practical implications for the roles of privacy in the online society.