SoS: um algoritmo para identificar pessoas homófilas em redes sociais com o uso da tradução cultural

  • Authors:
  • Jônatas Leite de Oliveira;Junia Coutinho Anacleto

  • Affiliations:
  • UFSCar, São Carlos, São Paulo, Brasil;UFSCar, São Carlos, São Paulo, Brasil

  • Venue:
  • Proceedings of the 11th Brazilian Symposium on Human Factors in Computing Systems
  • Year:
  • 2012

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Abstract

Social networking sites have grown very recently, allowing the formation and maintenance of online communities. We believe online communities formed by homophile people tend to have more active members. Homophily refers to the degree of similarity between individuals regarding beliefs, socioeconomic status, education, personal preferences, and so on. We describe here a method to identify people who are potentially homophile, ie social networking users who share several common themes, to optimize the proposed method Sack-of-Semantics (SoS). The first version of the SoS method was developed considering existig recommender systems, coupled to cultural translation from OMCS-Br knowledgebase to identify people talking about the same subject in a social network considering their cultural contexts. So even if the express themselves differently, with terms of his own cultural context, they can be identified because, using cultural translation, it is possible to see that they talk about the same subject. This second version of the SoS considers not only a subject, but many subjects to do the search and recommendation among people, fostering networking homophile.