Assessing IT usage: the role of prior experience
MIS Quarterly
Factors influencing the adoption of Internet banking
Journal of the AIS
Understanding it adoption decisions in small business: integrating current theories
Information and Management
Social Computing and Weighting to Identify Member Roles in Online Communities
WI '05 Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence
Using Multivariate Statistics (5th Edition)
Using Multivariate Statistics (5th Edition)
International Journal of Human-Computer Studies
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT
Information and Management
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
Information and Management
A theoretical model of intentional social action in online social networks
Decision Support Systems
Computers in Human Behavior
The nature of theory in information systems
MIS Quarterly
The adoption of virtual banking: an empirical study
International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
Hi-index | 0.00 |
This study examines the continuance participation intentions and behaviour on Facebook, as a representative of Social Networking Sites (SNSs), from a social and behavioural perspective. The study extends the Theory of Planned Behaviour (TPB) through the inclusion of perceived value construct and utilizes the extended theory to explain users' continuance participation intentions and behaviour on Facebook. Despite the recent massive uptake of Facebook, our review of the related-literature revealed that very few studies tackled such technologies from the context of post-adoption as in this research. Using data from surveys of undergraduate and postgraduate students in Jordan (n=403), the extended theory was tested using statistical analysis methods. The results show that attitude, subjective norm, perceived behavioural control, and perceived value have significant effect on the continuance participation intention of post-adopters. Further, the results show that continuance participation intention and perceived value have significant effect on continuance participation behaviour. However, the results show that perceived behavioural control has no significant effect on continuance participation behaviour of post-adopters. When comparing the extended theory developed in this study with the standard TPB, it was found that the inclusion of the perceived value construct in the extended theory is fruitful; as such an extension explained an additional 11.6% of the variance in continuance participation intention and 4.5% of the variance in continuance participation behaviour over the standard TPB constructs. Consistent with the research on value-driven post-adoption behaviour, these findings suggest that continuance intentions and behaviour of users of Facebook are likely to be greater when they perceive the behaviour to be associated with significant added-value (i.e. benefits outperform sacrifices).