Post-adoption switching behavior for online service substitutes: A perspective of the push-pull-mooring framework

Authors:
Jung-Kuei Hsieh;Yi-Ching Hsieh;Hung-Chang Chiu;Yi-Chu Feng
Affiliations:
Department of Information Management, National Central University, No. 300, Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan, ROC;Department of Information Management, National Central University, No. 300, Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan, ROC;Institute of Technology Management, National Tsing Hua University, No. 101, Section 2, Kuang-Fu Road, Hsinchu 30013, Taiwan, ROC;Department of Information Management, National Central University, No. 300, Jhongda Road, Jhongli City, Taoyuan County 32001, Taiwan, ROC
Venue:
Computers in Human Behavior
Year:
2012

Citing 29
Cited 1

Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs

MIS Quarterly
A cross-cultural study on escalation of commitment behavior in software projects

MIS Quarterly
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry

Information Systems Research
Why we blog

Communications of the ACM - The Blogosphere
A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena

Management Science
A study of factors that affect user intentions toward email service switching

Information and Management
Adoption of internet banking: an empirical study in Hong Kong

Decision Support Systems
The impact of Web quality and playfulness on user acceptance of online retailing

Information and Management
Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation

Information and Management
Understanding Web-based learning continuance intention: The role of subjective task value

Information and Management
Weblogging: A study of social computing and its impact on organizations

Decision Support Systems
Information systems continuance intention of web-based applications customers: The case of online banking

Information and Management
In blog we trust? Deciphering credibility of components of the internet among politically interested internet users

Computers in Human Behavior
Influences of IT substitutes and user experience on post-adoption user switching: An empirical investigation

Journal of the American Society for Information Science and Technology
Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Information and Management
Determinants of service quality and continuance intention of online services: The case of eTax

Journal of the American Society for Information Science and Technology
Understanding the role of gender in bloggers' switching behavior

Decision Support Systems
An international comparison of technology adoption

Information and Management
Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Computers in Human Behavior
The challenge for multichannel services: Cross-channel free-riding behavior

Electronic Commerce Research and Applications
Online social networks: Why do students use facebook?

Computers in Human Behavior
'Migrating to a new virtual world': Exploring MMORPG switching through human migration theory

Computers in Human Behavior
Perceived usefulness, perceived ease of use, and user acceptance of information technology

MIS Quarterly
Understanding information systems continuance: an expectation-confirmation model

MIS Quarterly
User acceptance of hedonic information systems

MIS Quarterly
Specifying formative constructs in information systems research

MIS Quarterly
How habit limits the predictive power of intention: the case of information systems continuance

MIS Quarterly
Individual Virtual Competence and Its Influence on Work Outcomes

Journal of Management Information Systems
Understanding career commitment of IT professionals: Perspectives of push-pull-mooring framework and investment model

International Journal of Information Management: The Journal for Information Professionals

Why people keep coming back to Facebook: Explaining and predicting continuance participation from an extended theory of planned behaviour perspective

Decision Support Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

The post-adoption behaviors of online service users are critical performance factors for online service providers. To fill an academic gap that persists regarding bloggers' switching behavior across online service substitutes, this empirical study investigates which factors affect bloggers who switch social network sites, in an attempt to understand specifically how push, pull, and mooring factors shape their switching intentions. The data to test the hypotheses come from an online survey of 319 bloggers, analyzed using partial least squares techniques. The results confirm positive influences of push and pull effects, a negative influence of mooring effects, and an interactive effect of push and mooring on switching intentions. The push-pull-mooring framework thus is a useful tool for comprehending the competing forces that influence the use of online service substitutes. In particular, perceptions of weak connections and writing anxiety push bloggers away, whereas relative enjoyment and usefulness pull bloggers to social network sites; switching cost and past experience also inhibit a change. These findings offer key insights and implications for the competitive strategy choices of online service providers.