Augmenting organizational memory: a field study of answer garden
ACM Transactions on Information Systems (TOIS)
Life on the Screen: Identity in the Age of the Internet
Life on the Screen: Identity in the Age of the Internet
Identity disclosure and the creation of social capital
CHI '03 Extended Abstracts on Human Factors in Computing Systems
Information Systems Research
A motivational model of microcomputer usage
Journal of Management Information Systems
Proceedings of the 2007 ACM SIGMIS CPR conference on Computer personnel research: The global information technology workforce
Constructing my online self: avatars that increase self-focused attention
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Exploring knowledge contribution from an OCB perspective
Information and Management
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Knowledge sharing in online environments: A qualitative case study
Journal of the American Society for Information Science and Technology
The role of trust belief and its antecedents in a community-driven knowledge environment
Journal of the American Society for Information Science and Technology
Learning the lingo?: gender, prestige and linguistic adaptation in review communities
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
ACIIDS'12 Proceedings of the 4th Asian conference on Intelligent Information and Database Systems - Volume Part II
The influence of self-discrepancy between the virtual and real selves in virtual communities
Computers in Human Behavior
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Knowledge contribution is one of the essential factors behind the success of blogging communities (BCs). This research studies knowledge contribution behavior in a BC from the perspective of knowledge contributors and their characteristics using the lens of social identity theory. Social identity theory asserts that individuals are fundamentally motivated to present or communicate their identities in everyday social life through behavior. A similar line of reasoning can be used to argue that members of a BC would also be motivated to communicate their online identities through their behavior, that is, through knowledge contribution in the BC. Specifically, this study conceptualized the online identity and examined the effects of its personal (online kindness, online social skills, and online creativity) and social aspects (BC involvement) on knowledge contribution. The data was collected using an online survey from the members of Cyworld, a popular BC in South Korea and a few other countries (members from South Korea were included in this study). The results indicate that both the personal and social aspects of online identity and their interactions significantly influenced knowledge contribution. Based on the findings, this study offers suggestions to organizers of BCs to enhance the knowledge contribution from their members.