The Effect of Individual Needs, Trust and Identification in Explaining Participation Intentions in Virtual Communities

Authors:
Juan Juan Han;Raymond Jun Zheng;Yunjie Xu
Affiliations:
National University of Singapore, Singapore;National University of Singapore, Singapore;National University of Singapore, Singapore
Venue:
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Year:
2007

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Abstract

This paper studied individuals' intentions to participate in virtual communities. In order to assess what influences participation intentions, we studied individual-based factors (members' social needs and self expression needs), trust and identification. We found that although needs deficiency-based motivation theory is useful to explain participation intentions, trust and identification play an important moderating role.