Motivation and its mechanisms in virtual communities

Authors:
Juliana De Melo Bezerra;Celso Massaki Hirata
Affiliations:
Computer Science Department, Instituto Tecnologico de Aeronautica, S.J. Campos, Brazil;Computer Science Department, Instituto Tecnologico de Aeronautica, S.J. Campos, Brazil
Venue:
CRIWG'11 Proceedings of the 17th international conference on Collaboration and technology
Year:
2011

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Abstract

Participation is a key aspect of success of virtual communities. Participation is dependent on the members' motivation that is driven by individual and environmental characteristics. This article investigates the individual and environmental factors that contribute to motivation and discusses mechanisms to improve motivation in virtual communities. The study is based on the Hersey and Blanchard's motivation model, the Maslow's hierarchy of needs, and the virtual community model. For the discussion of motivation mechanisms, we reviewed the literature and made qualitative interviews with members of the Wikipedia community.