Barriers and drivers in the adoption of current and future mobile services in Finland
Telematics and Informatics
A meta-analysis of the technology acceptance model
Information and Management
Expert Systems with Applications: An International Journal
Information and Management
Electronic Commerce Research and Applications
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
A client-based privacy manager for cloud computing
Proceedings of the Fourth International ICST Conference on COMmunication System softWAre and middlewaRE
Expert Systems with Applications: An International Journal
The combined model of influencing on-line consumer behavior
Expert Systems with Applications: An International Journal
Knowledge cloud system for network collaboration: A case study in medical service industry in China
Expert Systems with Applications: An International Journal
Journal of Systems and Software
Hi-index | 12.05 |
Among several types of ''cloud services'', the Software as a Service (SaaS) solution is promising. The Technology Acceptance Model (TAM) and its modified versions have been popularly utilized for examining how users come to accept a new technology, but have not yet been employed to handle issues regarding SaaS adoption. This paper attempts to develop an explorative model that examines important factors affecting SaaS adoption, in order to facilitate understanding with regard to adoption of SaaS solutions. An explorative model using partial least squares (PLS) path modeling is proposed and a number of hypotheses are tested, which integrate TAM related theories with additional imperative constructs such as marketing effort, security and trust. Thus, the findings of this study can not only help enterprise users gain insights into SaaS adoption, but also help SaaS providers obtain inspiration in their efforts to discover more effective courses of action for improving both new product development and marketing strategy.