Expert Systems with Applications: An International Journal
Using a multi-criteria decision making approach to evaluate mobile phone alternatives
Computer Standards & Interfaces
Efficient segment-based video transcoding proxy for mobile multimedia services
Journal of Systems Architecture: the EUROMICRO Journal
TSB: A DVS algorithm with quick response for general purpose operating systems
Journal of Systems Architecture: the EUROMICRO Journal
Determining the mobile commerce user requirements using an analytic approach
Computer Standards & Interfaces
Combined MCDM techniques for exploring stock selection based on Gordon model
Expert Systems with Applications: An International Journal
Landscape-aware location-privacy protection in location-based services
Journal of Systems Architecture: the EUROMICRO Journal
Smart phone for mobile commerce
Computer Standards & Interfaces
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
Measures and evaluation for environment watershed plans using a novel hybrid MCDM model
Expert Systems with Applications: An International Journal
Evaluating vehicle telematics system by using a novel MCDM techniques with dependence and feedback
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Combined DEMATEL technique with a novel MCDM model for exploring portfolio selection based on CAPM
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Architectures and optimization methods of flash memory based storage systems
Journal of Systems Architecture: the EUROMICRO Journal
Research of an architecture of operating system kernel based on modularity concept
Mathematical and Computer Modelling: An International Journal
Full user data acquisition from Symbian smart phones
Digital Investigation: The International Journal of Digital Forensics & Incident Response
A new hybrid MCDM model combining DANP with VIKOR to improve e-store business
Knowledge-Based Systems
A VIKOR technique based on DEMATEL and ANP for information security risk control assessment
Information Sciences: an International Journal
Optimal control location for the customer-oriented design of smart phones
Information Sciences: an International Journal
Combining VIKOR-DANP model for glamor stock selection and stock performance improvement
Knowledge-Based Systems
Hi-index | 12.05 |
In recent years, the smart phone equipped with advanced mobile applications such as convenient and easy access to the Internet has become an essential tool for the multitasking era, recently termed the M-era. How we can understand customers' needs and gaps and subsequently satisfy these needs and lessen these gaps by creating a high value-added product to enhance customer satisfaction and increase the benefits to, and the competitive advantage of, enterprises? This study proposes a smart phone improvement for promoting the product value to satisfy the customers' needs with a hybrid MCDM model, which combines the DANP (DEMATEL-based ANP) and VIKOR. The DANP can establish an influential network relation map (INRM) to analyze interrelationship among dimensions/criteria by using the DEMATEL technique and then can measure the influential weights by combining the basic concept of the ANP. Furthermore, the VIKOR combining the influential weights in each criterion can integrate into each dimensional and overall evaluation based on the INRM to improve the gaps for achieving aspiration level and can enhance their competitive advantage in the smart phone market by lessening the gaps related to mobile convenience, thus creating a high value-added mobile phone product.