Understanding Changes in Consumer Payment Habits - Do Mobile Payments and Electronic Invoices Attract Consumers?

Authors:
Tomi Dahlberg;Anssi Oorni
Affiliations:
Helsinki School of Economics, P.O. Box 1210, FIN-00101 Helsinki, Finland;Helsinki School of Economics, P.O. Box 1210, FIN-00101 Helsinki, Finland
Venue:
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Year:
2007

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Abstract

Mobile payment services have, thus far, failed to entice consumers. An apparent conclusion is that these services have failed to meet consumers' payment needs. Deeper understanding of consumer adoption motivations is thus needed to be able to develop and launch mobile payment services successfully. Our paper seeks to find out if the generic technology adoption models are sufficient to explain factors consumers consider when they decide whether or not to adopt new payment services. In particular, we develop two models in the payment context. One of them models the determinants of the mobile payments services adoption while the other models the determinants of electronic invoicing adoption. Comparison of the model structures suggests that perceived ease of use seems to be the least common denominator for consumer adoption of these information technology based services while the context of technology adoption determines both the non-differentiating and the differentiating determinants of technology adoption.