The failure of mobile payment: evidence from quasi-experimentations

Authors:
Kamel Rouibah
Affiliations:
College of Business Administration, Kuwait
Venue:
Proceedings of the 2009 Euro American Conference on Telematics and Information Systems: New Opportunities to increase Digital Citizenship
Year:
2009

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Abstract

With the increase use of mobile phone and diffusion into people's everyday life as trusted communication devices, businesses have recently begun exploring their potential as payment devices. While many mobile payments were introduced in different parts of the world, some of them were successful, and others failed to achieve their expected benefits. In this paper we conduct a quasi experiment with 175 potential users in Kuwait in order to shed light on the following two issues: Why do mobile payment services fail? And what do providers need to do to better persuade adopters to use the mobile service?