Reengineering money: the Mondex stored value card and beyond
International Journal of Electronic Commerce
Customer and merchant acceptance of electronic cash: evidence from Mondex in Hong Kong
International Journal of Electronic Commerce
An empirical study of smart card technology
Information and Management
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International Journal of Electronic Commerce
International Journal of Electronic Commerce
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ADMA'10 Proceedings of the 6th international conference on Advanced data mining and applications - Volume Part II
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The adoption of smart cards continues to be more interesting to those who market them than to the target population. A high-profile test of Mondex and Visa Cash stored-value cards ended in 1998 after a 15-month run on Manhattan's Upper West Side. The results were disappointing. This paper describes the organization of the trial, analyzes the results, and offers possible explanations for the low consumer and merchant acceptance. These explanations are integrated with prior analyses into a coherent theoretical framework combining insights from the literature on network externalities and innovation diffusion.