Mobile commerce: its market analyses

  • Authors:

  • Ling Bai;David C. Chou;David C. Yen;Binshan Lin

  • Affiliations:

  • Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA.;Department of Computer Information Systems, Eastern Michigan University, Ypsilanti, MI 48197, USA.;Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA.;Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2005

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Abstract

As mobile telephones begin to incorporate web browser functionality, consumers are poised to take advantage of "virtual" storefronts. These web-enabled mobile devices allow m-commerce to be conducted anytime and anywhere. Mobile commerce offers a platform for unprecedented penetration of the internet. This paper identifies the differences between e-commerce and m-commerce, the key attributes in developing m-commerce, the driving and impeding forces of m-commerce, and current penetration and future development in m-commerce market.