Smart mobile media services: consumer intention model

Authors:
Philip O'Reilly;Aidan Duane
Affiliations:
University College Cork, Ireland;Waterford Institute of Technology, Ireland
Venue:
Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia
Year:
2010

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Abstract

The deployment of Smart Mobile Media Devices (SMMD) is growing rapidly. The primary reason that consumers are adopting Smart Mobile Media Devices is that they integrate many of the functions that previously required numerous technologies and devices. However, research on consumer's perceptions of this phenomenon is still at an early stage. The lack of a comprehensive definition of Smart Mobile Media Devices (SMMD), together with associated Smart Mobile Media Services (SMMS) means that integrating extant research to gain an understanding of consumer's perceptions is very difficult. This paper contributes to the existing theoretical body of knowledge on this phenomenon, through providing comprehensive definitions of both Smart Mobile Media Devices (SMMD) and Smart Mobile Media Services (SMMS). Furthermore, it provides an exploratory model to explore consumers' perceptions of Smart Mobile Media Services.