An approach to providing a seamless end-user experience for location-aware applications
WMC '01 Proceedings of the 1st international workshop on Mobile commerce
Mobile Networks and Applications
Location-aware resource management in mobile ad hoc networks
Wireless Networks
Location-Based Services: Back to the Future
IEEE Pervasive Computing
User acceptance of hedonic digital artifacts: A theory of consumption values perspective
Information and Management
Smart mobile media services: consumer intention model
Proceedings of the 8th International Conference on Advances in Mobile Computing and Multimedia
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
Role of Mobile Based Applications in India's Social and Economic Transformation
International Journal of E-Business Research
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Businesses are increasingly aware of the power of mobile location-based services LBS in their success. For consumers, there are abundant options available. To understand the driving factors of consumers' behavioral intention to use LBS and speak positively about LBS, a model of examining personal values and their influences was developed in this study. The model centers around a set of consumers' personal consumption values Sheth et al., 1991a, 1991b, including functional values exemplified by perceived usefulness and ease of use, social value, emotional value, epistemic value, and conditional value. Use behavior is also studied to reveal the learning process in the LBS context, i.e., consumers learn about their perceived values toward using LBS from their actual use. An online survey was conducted among 226 LBS users. The research model was tested by using SmartPLS. The authors found that consumers' consumption values significantly influenced their intention to use LBS and spread positive word-of-mouth about LBS. Use behavior was also shown to significantly predict the consumption values. Both theoretical and business implications are discussed.