Deployment and Success Factors for the Mobile Internet: A Case Study Approach

  • Authors:
  • Krassie Petrova;Raymond Yiwen Huang

  • Affiliations:
  • Auckland University of Technology, New Zealand;Auckland University of Technology, New Zealand

  • Venue:
  • International Journal of Technology Diffusion
  • Year:
  • 2011

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Abstract

The mobile Internet is a fast-growing technology that provides access to the traditional stationary fixed-line Internet from devices connected to mobile communication networks. It is predicted that the convergence between mobile networks and the fixed-line Internet will be a core feature in the next generation network architecture, achieving fast 'anywhere' Internet access and global mobility management. Applying a case study approach, this paper reviews the New Zealand mobile Internet market mix, competition, and mobile service provision. The key mobile Internet deployment requirements are determined and analyzed in order to identify a set of mobile Internet critical success factors and to investigate the impact of the shift from fixed-line to mobile and wireless Internet data communication infrastructure.