Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Verification and validation of simulation models
Proceedings of the 30th conference on Winter simulation
Determinants of diffusion in network effect markets
Proceedings of the 2000 information resources management association international conference on Challenges of information technology management in the 21st century
Economics of Standards in Information Networks
Economics of Standards in Information Networks
Rising sun: iMode and the wireless Internet
Communications of the ACM - Blueprint for the future of high-performance networking
Do as your parents say?--Analyzing IT adoption influencing factors for full and under age applicants
Information Systems Frontiers
Information Systems Frontiers
Hi-index | 0.00 |
Adoption research has largely ignored the dynamic impact of network effects on technology adoption and diffusion. For example, some technologies become more attractive the more social peers use them as well. But adoption at the same time increases the value for the peers and thereby their adoption decisions as well. Unfortunately, interdependencies like these make adoption and diffusion patterns very complex. Drawing on network effect theory, we develop an adoption and diffusion model that explicitly considers the role of direct and indirect network effects for individual technology adoption, using mobile commerce adoption as application example. By applying a simulation approach we can exemplify and analyze the fundamental adoption dynamics given rise to by network effects. We thereby propose a way of how to incorporate network effects into adoption research and disclose the role of the technology diffusion lifecycle for individual adoption.