How social influence affects we-intention to use instant messaging: The moderating effect of usage experience

Authors:
Aaron X. Shen;Christy M. Cheung;Matthew K. Lee;Huaping Chen
Affiliations:
Department of Information Systems, USTC-CityU Joint Research Center, Suzhon, China;Department of Finance and Decision Sciences, Hong Kong Baptist University, Kowloon, Hong Kong;Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong;Department of Computer Science and Technology, University of Science and Technology of China, Hefei, China
Venue:
Information Systems Frontiers
Year:
2011

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Abstract

With the advent of Web 2.0, the business world is fast changing its way of communicating and collaborating. In this study, we regarded the use of instant messaging in team collaboration as a social behavior and examined the changing roles of social influence processes in the formation of usage we-intention (i.e. social intention). Building on the belief-desire-intention model and the social influence theory, an integrated model was developed and empirically tested using survey data collected from 482 students. The results demonstrated that desire partially mediates the effects of group norm and social identity on we-intention to use. In addition, the effect of group norm is more significant for users with lower usage experience, whereas the effect of social identity is more significant for users with higher usage experience. We believe this study provides several important implications for both research and practice.