Modelling the factors that influence mobile phone adoption

  • Authors:
  • Judy van Biljon;Paula Kotzé

  • Affiliations:
  • University of South Africa, UNISA, South Africa;University of South Africa, UNISA, South Africa

  • Venue:
  • Proceedings of the 2007 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries
  • Year:
  • 2007

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Abstract

Technology adoption models specify a pathway of technology acceptance from external variables to beliefs, intentions, adoption and actual usage. Mobile phone adoption has been studied from a variety of perspectives, including sociology, computer-supported cooperative work and human-computer interaction. What is lacking is a model integrating all these factors influencing mobile phone adoption. This paper investigates technology adoption models as a strategy to match mobile phone design to user's technological needs and expectations. Based on the literature study we integrate three existing technology adoption models and then evaluate the proposed model with interviews and a survey. The contribution of this paper is a model for representing the factors that influence mobile phone adoption.